So, you might already know that YouTube has been plugging their
live-stream option to compete with Facebook live. So, I thought I’d
write a blog post to explore what all the fuss is about!
Live streaming has been available since 2011 on YouTube.
However, Google limited it to only specific YouTube channels.
Whereas, now you only need 100 subscribers to get going
with live streams. So, why would you want to start doing
lives? Lives are fabulous for providing prospects an alternative
way to engage with you, build loyal fans and strengthen your
authority. Here are a few features that make YouTube Live
You’re able to talk to your followers throughout the live stream.
Chat bubbles appear over the video, allowing you to reach out to
fans. Google has listened to feedback from those who trialled it
and they’ve responded. Now, comments from viewers come in at
a much slower rate. This helps the host stay on top of their
messages and gives them a chance to engage more with their
2. Super Chat
This feature is my personal favourite! Namely because you can
earn some extra cash. Viewers can pay to have their messages
highlighted and pinned to the top of the chat box for 5 hours. So
now you can personally reach out to your super fans. This is a
perfect tool for nurturing your following.
3. Lives Are in Right Now
People are excited at the prospect of viewing live video. YouTube
live is more accessible than ever because of its addition to the
mobile app. Anticipation is key. Tell your audience to tune in at a
certain time to create a sense of urgency. Building up expectation
and hype for your brand is easy to do if YouTube live is used
properly. So be sure not to disappoint. Content is key! Be
engaging…crack a joke. Deliver information that your viewers
need! People appreciate that live streams are unedited, so don’t
worry about tripping over your words once in a while. Producing
genuine, raw content often boosts your credibility and helps
cement your authority in the minds of the viewer.
4. You Can Rank Your Live Once You’ve Stopped Streaming
Make the most of the YouTube live you’ve created. Your video will
immediately be archived on your channel. So, you can then
optimize your video to try and get it ranked! So, capitalize on this,
draw in more sales- whilst providing your audience with high
quality content. Win-win all round!
5. Decent Quality Video
Instant transcoding occurs on the cloud. Hence, YouTube should
receive the highest quality stream possible. The video will be
available straight away in all resolutions and for all devices. If
you’re an AV buff and want a higher level of production you can
display numerous camera angles. However, running complicated
lives isn’t imperative to success. You can keep it as basic as you
want. It’s just nice to have the option. Lastly, you can insert closed
captions, pictures and pre-recorded “B-Roll” video!
6. Test, Test, Test
You’re able to monitor the stats throughout the live stream. This
includes stream status, number of concurrent viewers and average
live view duration. When you get into the habit of releasing lives
you’ll begin to pick up what works and what doesn’t. Eventually
you’ll be able to tailor your content to what your audience
responds to the best! Clearly, there are loads of reasons why you
should go live. Here are a few ways to ensure you make the most
Make sure you intentionally interact with your viewers-
People love this! Building trust with your audience is key. The
more viewers know, like and trust you the more they’ll engage
with your brand.
Host an event! This is a great way to provide valuable content in
whatever niche you’re in and display that you’re an authority in
Consider doing a series of free training- decide on a specific day
and time each week. People love consistency and it’s great to
show your customers you’re giving up your time to serve them.
Build community- Lives are a great place for your fans to interact
with each other over your brand. It’s just like the snowball effect.
Once you have a few fans raving about your product/service it will
encourage others to engage with your brand and the cycle will
I hope this blog post has been useful. I wish you the best of luck if
you're going to host your own YouTube live. I'm sure you'll smash