So, you have a product or service you want to promote. You know
you’re able to provide value within your niche and you want to
monetize this knowledge. So now begs the question- how do I
drive traffic with a limited budget? One word; YOUTUBE! This is
one of the cheapest and most effective ways to drive laser
targeted traffic to your promotions. So, I thought I’d write a post
detailing what YouTube’s algorithm takes into consideration when
organizing their rankings.
- Keyword Competitiveness
First things first- plug the keyword you want to rank for into
YouTube. Assess what kinds of channels are ranking. Do they have
lots of content? Have they got loads of subscribers? Has the video
got a crazy amount of views? If you’re answering yes to all these
questions, then the keyword probably isn’t worth going for. Yes,
we can outrank larger channels. However, why make it harder for
yourself? Go for the low hanging fruit. Find keywords that don’t
have fierce competition and make your life easier.
Your title should be your keyword plus something enticing. For
example: How to Build a Business Using YouTube – The 3 Main
Strategies. Here the keyword is: ‘How to Build a Business Using
YouTube’ and the enticing phrase is: ‘The 3 Main Strategies’. This
communicates to YouTube what you’re trying to rank for and helps
optimize your video for your chosen keyword.
Your video’s description is imperative. It’s an opportunity to tell
YouTube about the content of your video, without looking like a
bot. Here’s a general checklist of what to include:
1. Put a clickable link to where you want to drive traffic at the top of
2. Include your keyword immediately after this link.
3. Include a long description and be sure to incorporate your
keyword between 3-4 times.
Do NOT stuff your tags box with hundreds of tags. This will
confuse YouTube. Tags tell YouTube what you’re trying to rank for.
So, keep this section keyword focused. Use tags that are the same
as your keyword or similar to it.
A backlink is a link on a different website, pointing to your
YouTube video. The more backlinks your video has, the more
popular it appears to Google. This will encourage YouTube to rank
your video higher. So, create content that people want to share.
This will increase the chances of backlinks forming naturally.
Alternatively, you can outsource the creation of backlinks.
However, be sure to use someone reputable!
- Watch Time
I talk about this in greater detail in a previous blog post; ‘3 Handy
Didn’t Know About’ (So be sure to check this out!).
However, since October 2012 watch time has become incredibly
important for ranking your video. This refers to the amount of time
viewers stay on your video. The longer the better! A good watch
time score tells YouTube that people want to engage with your
content. YouTube wants to promote engaging content on their
platform. So naturally, they’ll be more inclined to rank your video
to give it more exposure.
- Total Views
YouTube also takes into consideration the amount of view a video
has. However, these views need to be genuine. There’s no point in
click farming- this could damage your video’s SEO.
- Likes and Dislikes
Positive feedback is always a good thing! This can be measured
via the number of likes your video has. These are great for showing
social proof. It shows viewers that others are enjoying your content
which will help build trust. When people trust you, they’re more
likely to engage with your brand.
YouTube can see how many times your video has been
embedded. So, be sure to embed your video on your blog to get
the ball rolling!
- Social Shares
This refers to the number of people sharing your video on social
media sites like Facebook, Pinterest etc. The more shares the
better! This also counts towards the number of natural backlinks
your video is accruing.
I hope found this blog useful!